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The job of the web designer
does not end with designing of the web-site. The professional
Web designer normally undertakes an integrated
contract. We expected to provide complete set of services,
which begins with Domain booking and ends with Search
Engine Registration, inclusive of areas like Hosting,
Designing & Uploading.
Why website Promotion?
With millions of pages on the internet,
how can you make sure your customers will find you?
If you are spending so much on the
designing and development of website and the target
customers cannot find you then its simply a waste of
resources. A common belief that build your website and
consumer will come to you does not hold true with vast
internet landscape. A good promotion plan will take
your business to consumer rather than waiting for them
to come to you. We offer some services which are designed
to attract meaningful traffic to your website.
Generally, clients are ignorant about
the power Website
promotion. All they probably know is
the simple way of promoting the site through a listing
on search engines. There are millions of web pages,
all over the Net and only a few good search engines.
This makes it very difficult to list all the web sites
on the first few pages of search engines. The client
expects this listing as part of web designing contracts.
And as a web designer if you wish to retain him for
a long period and expect him to pay your renewal fee
the next year as well, you'd better provide him with
a 'Search Engine Registration Service'.
There are some basic parameters that
I recommend you focus on regardless of the type of search
engine you are submitting to or the keyword phrase you
are targeting. By beginning with these you will have
the framework from which to start your submission process
with the greatest likelihood of success. These two basic
premises are:
The search engines are looking for current, relevant,
unique content. Each of these factors paint the entire
picture of your site. Here is how:
Current – The
Internet is not a static medium but one of dynamic,
interactive content. Your site content should change
frequently. The search engines want the newest content
available and will therefore give preferential placement
to newer content when are else is equal. This will not
only help your search engine rankings but your user
experience as well.
Relevant –
Sites that use a keyword phrase often are obviously
going to rank better then the ones that use it only
once or twice. If you are selling jewelry on your site
then it stands to reason that you would frequently use
the words jewelry, diamonds, rings, engagement and other
terms that people would search for these products with.
Your site would therefore be relevant to that search.
Where most web sites fail is that they customize their
keywords for search terms that they then fail to use
consistently in the text of their site. Don’t
bother putting terms in your ‘meta keywords’
or other prime areas of your site that you do not address
further with the content of your site. Not only will
you fail to rank well for those pages but you will not
convert people who find you with those terms since your
site probably has little content relevant to them.
Unique – The search engines, and especially the
directories like Yahoo, don’t want 50 carbon copy
sites on the same topic. If your site doesn’t
offer anything new to their database or directory then
it has little value to them. This doesn’t mean
that they don’t have multiple sites on the same
topic, they obviously do, but that when you want to
rank well you need to do so with your own style and
content, not an imitation of the number 1 ranking site.
Content – It
cannot be stressed enough that the search engine spiders
(the automated process used by the search engines’
databases to crawl your site for the purpose of indexing)
are looking for text. They cannot read graphics. If
you want to rank well for a keyword phrase you need
to utilize those keywords in the following areas: title
tags, meta tags, meta description and body text of your
Home Page. If you are not going to use a keyword phrase
in all of these areas then do not dilute the value of
your other keywords by placing it in these areas (with
the obvious exception of the body text).
The search engines are looking to provide
the best results for their users and will provide a
limited amount of space for each topic. The search engines
are in fact businesses. The only way they make money
(when they do make a profit) is when the can create
traffic for the searches. This means they obviously
want to provide useful results. I do not recommend that
you ever create pages specifically to fool the search
engines into giving your pages high rankings. The search
engines have some of the brightest mathematicians in
the world working for them. You are not going to outsmart
them. Therefore, your goal should be to customize content
that meets the above criteria in 1) to rank well for
the terms you select. Remember that only 25 web sites
can be in the top 25. Your site needs to equal or beat
these sites in one or more of the search engines ranking
criteria in order to place ahead of them. One of the
criteria that continues to increase in importance is
‘link popularity’. This is a rating of the
number and quality of links coming into and going out
of your site. I compare each incoming link as a reference.
The more references the higher the quality of the site
and the more searches that it can be relevant to. The
quality of these references is also important. Other
resource sites, like Yahoo, or other sites in your industry
showing links to your sites will boost your rankings.
However, the search engine must know the link exists
so be sure that the people you are generating links
with are also submitting to that engine.
Will utilizing the above techniques
get your # 1 rankings?
Would that it were that easy. These strategies are not
the solution but guidelines as to some of the major
criteria you should evaluate prior to submitting your
site to the search engines. My recommendation after
you read this is to go out to the search engine you
want to target, review the top ranking sites with these
criteria in mind and then compare your own site to what
they are doing. That way, when you submit, if you have
equaled their scoring for the above, you can feel confident
that you will rank similarly. Additionally, if you don’t
rank as you had hoped, you will know some of the criteria
that the search engines are using and be able to look
for the weak points in your presentation.
Our Rates are very nominal and different
criteria for quoting the rates. If you want to quotation
for your website then search your keyword on google
and put the results on the field is below:-
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